Swytch Studio
Lawman Pg3 wanted to test live shopping without betting on a full platform build. We designed a lean MVP around tools they already had, and a DM-first ordering flow that didn't ask customers to learn anything new.
The challenge
Lawman Pg3's team had watched live commerce take off elsewhere and wanted to test it with their own audience. What they didn't want was a six-month platform build, a new app, or a checkout experience customers would need to learn from scratch.
The brief was simple to say and hard to execute cheaply: get a live shopping format in front of real customers within weeks, using tools the team could actually run without hiring a new department.
The approach
Instead of building new infrastructure, we designed the MVP around three tools already familiar to the team, connected by a single ordering flow that never asked the customer to leave the conversation they were already in.
The live stream itself became the browsing experience. No new app, no new feed to build. Just the channel Lawman Pg3's audience already checked daily.
Viewers commented a product code during the live, and were routed straight into a DM flow. No cart to abandon, no new page to load.
Order confirmation, sizing questions, and payment links were handled through Interakt on WhatsApp, so nothing depended on a customer staying glued to Instagram.
One host, one person managing the DM queue, one on Shopify fulfilment. The whole pilot ran without adding headcount.
The Swytch team understands fashion marketing exceptionally well. Their ability to combine creative storytelling with digital execution has helped us launch campaigns that resonate with our audience.
The results
Figures below are from the pilot run and are meant as a template. Swap in your actual pilot numbers once you have them.
A look at the pilot
If a lean pilot makes more sense than a big platform bet, this is exactly the kind of build we like starting with.
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