Swytch Studio
Swytch Studio partnered with K Lounge to execute a targeted influencer campaign that increased store visibility, promoted seasonal offers, and drove higher daily sales and average order value.
The challenge
K Lounge wanted to increase awareness around ongoing retail offers while driving more footfall and improving daily sales across its multi-brand fashion outlets.
The campaign also aimed to encourage customers to purchase more per visit — lifting average order value alongside store traffic.
The approach
Swytch Studio curated and managed an influencer-led retail activation campaign — onboarding relevant fashion creators, planning offer-focused content, coordinating store visits, and delivering authentic social media coverage that highlighted the brand's collections and promotional offers.
Every touchpoint — creator selection, brief, in-store shoot, and social output — was designed to translate awareness into store visits and higher basket sizes, not just impressions.
Swytch turned our creator campaign into an actual sales lever — more footfall on offer days and a real lift in what customers bought per visit.
The outcome
The campaign generated strong local awareness, increased customer engagement around promotional offers, and contributed to higher daily store sales and improved average order value through creator-driven retail marketing.
Retail-first influencer campaigns designed to move footfall, offer uptake, and average order value.
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